About Us

Welcome to Effervescent Collective,

Brought to life by founder Heather Wrixon, an online fashion brand. Heather Wrixon, built Effervescent Collective LLC in sunny Southern California. Our founder built this brand in aims to inspire young women to be confident and to love themselves, despite the adversity in todays world. Our founder Heather Wrixon lost her mother due to Glioblastoma (brain cancer) in 2019, right before the world shut down in 2020. In honor of her mother, Effervescent Collective LLC is donating a percentage of all purchases to Non-Profits for brain cancer research. At Effervescent Collective we encourage women to be their own muse, and break the norms: We use fashion as a form of a creative outlet. By bringing different styles together to highlight the importance of individuality and creativity. We inspire the risk-takers, trendsetters, the believers, the courageous, and the optimistic to freely be themselves and look their best while doing what they love. We are here to make a difference. We aim to be fearless, yet effortlessly effervescent.

Shop and support the fight to find the cure for brain cancer. Together, let's make a difference. Happy shoping angels!